Prepared by Sam, ScaleUP's AI consultant · for Dawn, Pembroke Plumbing
"I'm on the tools all day, so half my calls go to voicemail — and most don't leave a message, they just ring the next plumber. I know I'm losing work; I just don't know how much."
One step from where you should be — not five. The last two stages are where the jargon lives; you can safely ignore them for now.
Let's give the job a name. Mae picks up on the first ring, day or night, sounds natural, and runs on your rates, your area, your diary.
Mae is the role, not a product. There are three ways to fulfil it — see your options below.
Assumes ~1 in 3 missed calls was a real job you'd have won. Conservative — many trades find it higher.
After the ~£50/mo tool and knocking off the tyre-kickers, you're comfortably in front — it pays for itself the first job it catches, usually week one.
Same problem, three levels of involvement. Most people start in the middle.
No tool, no setup — but the same calls keep slipping every week. The red number is what you're currently choosing, every year you don't act.
A trades-built AI receptionist (e.g. Clara) — answers in your firm's name, takes details, texts you summaries. You set it up — about an afternoon.
We pick the right tool for how Pembroke works, train it on real calls, set the routing, and tune it monthly. You forget it exists; jobs land in your diary.
For the managed option, this is what the engagement looks like. Live in two weeks; hands-off after that.
We load your rates, service area, FAQs and diary. Mae learns to sound like Pembroke.
Live test calls — emergencies, quotes, time-wasters — and we tune the responses.
Mae starts taking overflow calls first. You watch the bookings land before going all-in.
Mae answers everything. You get a weekly summary; we tune monthly.
Built for the exact problem you have. Sign up direct, point your number at it, listen to a few real calls — keep it if it pays. We don't sell this — we just point you at it because it fits.
What happens on the call: